Patronising is not persuading
Time and time again I read of conservationists’ frustration with demand for horn, scales, and other wildlife body parts used in traditional Asian medicines. This demand is driving species through poaching to extinction. I share that frustration. And I abhor the cruelty and suffering, and the criminal racketeering that supplies the demand. However, campaigners lose my support when they claim that belief in the medicinal power of such items is misplaced ‘because it has no basis in science.’